What comes to mind when you think of social media? Odds are you think of social media as an online platform. An online meeting place if you will. Currently, out of the 7.5 billion people who live with us on this planet, 3.8 billion of our neighbors use social media every single day.
Social media is no longer just a place for friends and family to meet and chat. Important decisions are made on platforms like Facebook, Linkedin, Twitter, Instagram, and Pinterest. Political observations can be made by simply logging in. Millions of dollars are spent on just Facebook alone every single week. Events that can have a long-standing impact on businesses start on Linkedin.
Paying attention to and staying active with Social Media as a company is no longer an option. If you want to compete in your industry, you have got to play the social media game. 54% of your customers are using social media to make informed decisions on whether your product or service fits their needs (https://www.oberlo.com/blog/social-media-marketing-statistics). Simply put, not having a social media presence is damaging to your business.
Whether your a brick and mortar or a small e-commerce site, Using Social media the right way will bring you results that you never would have imagined.
Follow these simple steps
Whether you’ve been playing the social game or you are ready to begin, be sure to follow these steps to achieve the best results from social media.
Tip #1- know who you’re talking to
As we found out earlier, 3.5 billion of us use social media on a daily basis. That means that you have the potential to connect with 3.5 billion different personalities. Kind of scary to think about right? It doesn’t have to be.
Start by writing down who your product or service was created for. Moms? Dads? Lawyers? Karate students? By taking the time to really figuring out what and who you want to talk to on social media those 3.5 billion different personalities start sharing the same ideas and interests. Making your Social media presence much easier to handle.
Tip #2- Grow your audience first
You can have the best product or service in the world but if you don’t have anyone looking at your incredible ideas, there is no point. After figuring out who you’re talking to, research where these people hang out online. Chances are those karate students aren’t hanging out with the lawyers. Join online communities that are relevant to your industry and who you’re talking to and invite them to your social media pages. Get them to stay and invite their friends and family by regularly posting engaging content on your social media pages.
The old adage, “Content is king” is truer now more than ever but don’t stress yourself out too much by thinking you have to post award-winning content every day of the week. Go sign up for online scheduling software like Postcron, buffer or Hootsuite and schedule an entire month of content in just a few minutes. Posting 3 times a week is plenty of content to get you started.
Tip #3- Stay engaged with your audience
Friends want to do business with other friends. People that they trust. By staying engaged with your social media channels and your audience, it very quickly builds trust and confidence in you and your business. Don’t be afraid to engage in things like comments, reviews, threads, videos, picture,s or any other types of posts or questions that your new potential customers may have. Remember, 3.5 billion people use social media on a daily basis. 73% of the market share goes to Facebook alone. Your customers are going to want to be heard. Don’t shy away from letting them know you heard them. https://www.oberlo.com/blog/social-media-marketing-statistics
If you follow these three basic steps, you’ll be on your way to having a solid social media presence and you’ll be prepared to better position yourself and your company in front of the customers who are ready to do business with you.
If social media isn’t something you think you have time for or you think it may be out of your realm of talents, Branched Roots has a dedicated team of social media experts who are standing by to help you achieve the perfect social media presence.