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Social Media(Noun)

/ˈsōSHəl mēdēə ˈmärkədiNG/

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

For many, when they hear Social Media Marketing, they think of someone putting together an ad for Facebook. That is accurate, but severely lacks the main component of social media marketing. Which is driving user engagement.

Facebook isn’t the end all be all in social media. Yes, it is a wildly successful platform and has brand recognition that other companies would die for. However, it is not always the best social media platform to market on.

There are many other platforms that are available to help your brand succeed. Let’s take a look at some of the other platforms that are available, and how they shape the landscape of social media marketing.

Twitter is more of the edgy kid in the room, and a lot of national brands use twitter to aid them in handling customer issues, as well as getting the word out about new products. Some of them can really push the envelope of what is considered good customer service, and it pays off for them. (Wendy’s, I am looking at you.)

Social Media Platforms

Social media platforms have taken the world by storm. Facebook is the big leader in the social media landscape. We started with MySpace and moved on from there. The original premise of MySpace was for bands to be able to promote themselves and share their music. Facebook revolutionized how people share with family and friends about their days. Instagram really changed how people would take pictures of their meals before eating it. And Twitter is, well Twitter. Short little bursts of information used to share updates. These are great platforms for Business to Consumer marketing

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Professional Platforms

Facebook is great, Instagram is for pretty pictures, and Twitter is great for short bursts of information. But what if you want to have a social media experience geared towards business. You know… for those that like to take the office home. Well wait no longer, LinkedIn and Alignable are great for social media geared towards professionals.

LinkedIn is great for businesses of all sizes but works better for more mid to large companies. They do some local based options, but they really allow you to build your network via the people that work somewhere.

Alignable is great for allowing businesses to connect with businesses. Alignable is also really focused on the local market. They help build a network of businesses that are more concentrated around your business in terms of geolocation.

Both of these social networks are extremely geared towards more of a Business to Business model than they are of a Business to Consumer model. This allows for people to really hone in on what is relevant to their business, and helping each other grow.

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