Digital marketing can be easily summed up into combining a set of different specialized services into one cohesive offering to be able to increase your brand reach, conversions, sales, and your revenue.
The marketing team at Branched Roots is second to none. Marketing requires creativity, passion, an acute ability to understand the data being generated by your site, and the know-how to present it to you in a concise, understandable nature.
Marketing used to be as simple as putting together mailers, billboards, advertising in magazines, TV ads, and advertising in your local phonebook. Those days are gone, and marketing has gotten a lot more involved and has adapted to the digital world we live in today.
Marketing today embodies many different disciplines. Social Media, online video, and of course Google, who really rules the online world. We are now able to reach potential customers 24/7. And your website should be working for you constantly.
In the US, we spend an average of 5 to 6 hours per day consuming content. That encompasses articles from your local news site, social media, buying from Amazon, watching Netflix, and listening to streaming services such as Spotify, and Pandora. This average does not include those whose job it is to create this content or the websites the content resides on.
Turning the hours spent online into paying customers is the basis of digital marketing. And that is achieved through multiple channels. And that is where Branched Roots shines through and helps our clients build a strong base, like the roots of a tree, and expand into many different areas
Marketing research is crucial to our process. We create a customer persona that consist of the demographics and physiographics of you target market. This groundwork ensures the optimal performance of our campaigns once launched and gives our team and our clients team clear standards to base datapoints, KPI’s and conversion rates. This is where our strategy begins.
We have you covered on your design needs. Whether you are a new business or an established business, your brand is the most important part of your online presence. Having an attractive site, a memorable logo, and engaging design in your site will make a big difference in whether you have site visitors, or if you have paying customers. Let us help you create the perfect look for your business.
Google regards content as king. Fresh, engaging, relevant content will do more for your site than you would imagine. This helps attract and engage your audience through creation and distribution of your content. That distribution can cover landing pages, blog posts, and even your social media posts to engage your customers that follow your pages, and get them onto your site and converted into paying customers.
Your site can be the most beautiful site in the world, but if your site is not easy to use, or does not function properly, you will be losing potential customers. You can trust Branched Roots to be able to ensure that your site not only looks great, but functions great as well. Our experienced web developers are ready to take your design, and turn it into a great functioning conversion beast that you want.
Social Media is one of the fastest growing ways to connect with your potential customers. This can be achieved through simple postings that are targeted to your audience that already follows you, as well as advertising to potential customers that don’t know of your services or products yet. You can trust Branched Roots to be able to help you be able to put together a strategic social media campaign that brings you new customers and gets your current customers coming back time and time again.
Conversion rates for Video are absolutely insane. Including videos in your email can increase your clickthrough rate by up to 300%. That is a phenomenal jump that is rarely seen in other areas of digital marketing. Right now, only about 25% of businesses use video in email, even though 44% of people say that they would watch a video sent via email. All we have to do is look to the newest forms of social media to know that is true. YouTube, Facebook Watch, Instagram TV, and the controversially TikTok. Short videos market better for conversions than longer videos. At Branched Roots we specialize in 3D Tours, drone video, and interactive videos. Unless you are trying to monetize through Youtube, short videos are the best. Let us help you plan your next video.
Search Engine Optimization is an ever changing part of the digital marketing landscape. Google looks at over 200 aspects of your website to decide how and where to they will rank you. Ensure that you are working with someone that knows what those items are, and how to help you best. Our SEO specialists are able to help your site rank organically, as well as through Pay-Per-Click advertising.